Brad is one of the pioneer’s of the coworking movement.
The GFC of 2007 brought with it a rapidly changing workforce. Brad saw this disruption as an opportunity to provide a new type of customer-centric, agile and diverse co-working environment for not only freelancers and start-ups, but provide scalable solutions for the ever-changing corporate workforce.
Today he is the CEO of Hub Australia, providing, innovative workspace solutions to over 3000 members working in 20,000 square meters of premium office space.
- The coworking movement on the back of the GFC, the driving force of coworking [2:24]
- The ‘Hub Australia’ story [5:03]
- The corporate explosion in coworking, why large organisations are leveraging coworking environments [7:49]
- The benefits that coworking has for teams [10:39]
- The corporate strategy of coworking, responding to markets, leveraging a flexible workforce and the role of diversity [13:00]
- Creativity and team culture strategy, the importance of mixing different people from different departments to encourage creativity [14:09]
- Using coworking to test remote markets in an agile way [15:34]
- Flexible terms in coworking enable agility and adaptability to evolving markets [16:26]
- The disruption that coworking has caused to commercial real estate [17:08]
- The changing workforce, millennials and the expectation of what work looks like today [18:29]
- The future of coworking, landlords getting more involved, brands will evolve and provide hotel-like services. Virtual reality raises the bar. Mental health and wellness challenges in the future [20:07]
- Personal strategies for success and innovation, being diverse, travelling, learning. innovation is an iterative process [22:36]