Driving team innovation through coworking, with Brad Krauskopf – Episode 003

Driving team innovation through coworking, with Brad Krauskopf – Episode 003

Brad is one of the pioneer’s of the coworking movement.

The GFC of 2007 brought with it a rapidly changing workforce. Brad saw this disruption as an opportunity to provide a new type of customer-centric, agile and diverse co-working environment for not only freelancers and start-ups, but provide scalable solutions for the ever-changing corporate workforce.

Today he is the CEO of Hub Australia, providing, innovative workspace solutions to over 3000 members working in 20,000 square meters of premium office space.

Episode Highlights:

  • The coworking movement on the back of the GFC, the driving force of coworking [2:14]
  • The ‘Hub Australia’ story [4:41]
  • The corporate explosion in coworking, why large organisations are leveraging coworking environments [7:28]
  • The benefits that coworking has for teams [10:16]
  • The corporate strategy of coworking, responding to markets, leveraging a flexible workforce and the role of diversity [12:30]
  • Creativity and team culture strategy, the importance of mixing different people from different departments to encourage creativity [13:47]
  • Using coworking to test remote markets in an agile way [15:11]
  • Flexible terms in coworking enable agility and adaptability to evolving markets [16:03]
  • The disruption that coworking has caused to commercial real estate [16:46]
  • The changing workforce, millennials and the expectation of what work looks like today [18:07]
  • The future of coworking, landlords getting more involved, brands will evolve and provide hotel-like services. Virtual reality raises the bar. Mental health and wellness challenges in the future [19:44]
  • Personal strategies for success and innovation, being diverse, travelling, learning. innovation is an iterative process [22:15]

Additional Resources:

Hub Australia’s website: https://www.hubaustralia.com

Contact Brad: [email protected]

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Daniel Calo

Daniel Calo is the director and Podcast host for Future Nation. Daniel is passionate about disruptive technologies, futurism and assisting organisations with their forecasting and strategic planning. Daniel has a unique 20-year background in leadership, marketing and B2B strategy spanning over two continents and six industries. Telecommunications, manufacturing, technology, retail, consumer products and construction.
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