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How Carsales is innovating for the future, with Cameron McIntyre | Episode 006

Cameron has over 25 years of experience in finance and administration. In 2002 he was appointed as finance director for Sensis, Australia’s leading business and classifieds directory.

In 2007 he made the jump from that multi-billion dollar corporation to a young and growing tech start-up called Carsales.

In 2014 he was appointed chief operating officer and then in 2017, he stepped in as the CEO of Carsales.

Today Carsales is one of Australias most admired brands. With a market capitalisation of around 3 billion dollars, it now employs over 1200 people globally.

Cameron continues to drive and inspire innovation within the company as well as implementing contemporary programs to attract and retain top talent. Carsales recently won an award for their image-based Artificial Intelligence technology called Cyclops.

Episode Highlights:

  • Cameron’s backstory [1:55]
  • Moving from a large corporate to a start-up [3:24]
  • Growing from a start-up to a large enterprise and entering new markets [5:17]
  • Working with the international businesses of Carsales [7:27]
  • Cyclops AI and working with data [9:15]
  • Using data within the company to personalise user experience [12:37]
  • The automotive market, trends and the future [15:05]
  • The future of consumer interaction [17:47]
  • Consumer behaviour [19:06]
  • Cameron’s favourite car! [20:30]
  • Carsales key change factors [21:13]
  • Hiring and keeping great talent [22:20]
  • Becoming a listed company (public unlisted company) [27:03]
  • The recent acquisition of SKN Car [28:47]
  • The Korean and Chinese car markets [30:51]
  • Cameron’s personal strategies for success [32:19]

Additional Resources:

Carsales: Carsales.com.au

Contact Cameron: LinkedIn Profile

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Tim clover from glow talks about the future of market research

How automation is changing market research, with Tim Clover – Episode 005

Tim is a data analytics and problem-solving guru.

As a former director of PWC, Tim has worked with some of the worlds leading brands, deploying the latest automation technologies to help his clients better collect and interpret their big data. 

In 2013 Tim left PWC and set himself on a mission to democratise market research by creating a new and powerful market research platform that leverages data with both automation and machine learning.

Today, Tim is the CEO of Glow, a platform that has successfully lowered the barriers of entry to market research and provides its users from start-ups to large corporates, fast, accurate and actionable insights into their brands like never before.

Episode Highlights:

  • Tim’s inspiration behind Glow [5:44]
  • Traditional market research methods and their shortcomings [7:30]
  • The cost-benefits of using automation in market research [8:53]
  • The current barriers to market research [10:03]
  • How a brand leveraged research for its retail packaging and won [11:14]
  • Using market research early vs late in the product lifecycle and the importance of designing quality throughout the  life cycle [13:00]
  • The traditional agency model and how automation will change the landscape and disrupt existing agencies [15:23]
  • Research technologies within retail [19:05]
  • AI in market research, the impact on jobs. Behavioural and attitudinal segmentation and the future of predicting purchasing behaviour [20:33]
  • The adoption challenges of automation in market research [24:50]
  • Disruption to the workforce in research & how organisations will benefit from research automation [27:23]
  • The strategy of research and the importance of sharing data through the supply chain [29:26]
  • Team innovation and keeping the vision strong [35:03]
  • Tim’s Personal success strategies and inspirations [36:58]

Additional Resources:

Glow’s website: https://www.glowfeed.com

Contact Tim: LinkedIn

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