Tim clover from glow talks about the future of market research

How automation is changing market research, with Tim Clover – Episode 005

Tim is a data analytics and problem-solving guru.

As a former director of PWC, Tim has worked with some of the worlds leading brands, deploying the latest automation technologies to help his clients better collect and interpret their big data. 

In 2013 Tim left PWC and set himself on a mission to democratise market research by creating a new and powerful market research platform that leverages data with both automation and machine learning.

Today, Tim is the CEO of Glow, a platform that has successfully lowered the barriers of entry to market research and provides its users from start-ups to large corporates, fast, accurate and actionable insights into their brands like never before.

Episode Highlights:

  • Tim’s inspiration behind Glow [5:44]
  • Traditional market research methods and their shortcomings [7:30]
  • The cost-benefits of using automation in market research [8:53]
  • The current barriers to market research [10:03]
  • How a brand leveraged research for its retail packaging and won [11:14]
  • Using market research early vs late in the product lifecycle and the importance of designing quality throughout the  life cycle [13:00]
  • The traditional agency model and how automation will change the landscape and disrupt existing agencies [15:23]
  • Research technologies within retail [19:05]
  • AI in market research, the impact on jobs. Behavioural and attitudinal segmentation and the future of predicting purchasing behaviour [20:33]
  • The adoption challenges of automation in market research [24:50]
  • Disruption to the workforce in research & how organisations will benefit from research automation [27:23]
  • The strategy of research and the importance of sharing data through the supply chain [29:26]
  • Team innovation and keeping the vision strong [35:03]
  • Tim’s Personal success strategies and inspirations [36:58]

Additional Resources:

Glow’s website: https://www.glowfeed.com

Contact Tim: LinkedIn

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Don Perugini talks about using AI to increase the fertility rates in IVF

Using AI to improve fertility rates in IVF, with Dr​. Don Perugini – Episode 004

Dr Perugini has been in the field of Artificial Intelligence for over 20 years.

It was as a research scientist for the Department of Defence where he identified that AI could be used commercially to solve real-world problems.

In 2007 He formed his first AI company, gaining rapid growth and global attention, within 8 short years it was successfully acquired by Ernst and Young.

In 2017 he formed his next AI venture where he and his partners would set themselves on a mission to improve the fertility rates of IVF patients.

Today Dr Perugini is the co-founder of both Life Whisperer and Presagen, leveraging Artificial Intelligence to improve patient outcomes and help create a healthier world for all.

Episode Highlights:

  • Dr Perugini’s backstory, the EY acquisition & starting Life whisperer [1:38]
  • Presagen – an AI platform for image-based medical diagnostics [4:20]
  • The IVF process explained and how AI can improve the embryo selection process [5:14]
  • AI in the decision-making process [6:51]
  • Using AI to non-invasively detect Down-Syndrome in the IVF process [7:36]
  • The effects AI will have on the training of embryologists [8:58]
  • The challenges of AI adoption within the medical field [9:50]
  • Using image-based AI for other applications and markets [12:43]
  • Processing the data, deep learning and computer vision explained. Data privacy within the medial industry [15:54]
  • Deep learning explained [19:25]
  • The ethics of AI, making autonomous decisions, transparency of the techniques and trusting the machine [20:49]
  • The importance of proof points in advanced technologies [23:16]
  • The jobs that will be created as a result of this AI disruption. The flow on effects [24:00]
  • How Watson has helped advance the progress of AI in the medical [25:16]
  • Joint venturing with medical institutes to get market penetration. How Presagen works with their partners and the importance of being a global player [27:18]
  • Managing innovation within the organisation, investing in your team, experimenting & managing failure [30:53]
  • How to Retain talented people within the team, hiring for high tech jobs such as AI and data science, the challenges and strategy [33:20]
  • Don’s personal strategies for success and what inspires him [35:47]

Additional Resources:

Life Whisperer’s website: https://www.lifewhisperer.co

Presagen’s website: https://www.presagen.com

Contact Dr Perugini and the team:

Dr Don Perugini: LinkedIn

Dr Michelle Perugini: LinkedIn

Dr Jonathan Hall – LinkedIn

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